Hi Dmitriy — I do not believe my goal is to make a profit for a company. That is only a single measurement of success (and often a quite shallow measurement). My goal and purpose, as a designer, is to enrich and improve the lives of others. At a more granular level, my goal is to contribute (as best I can) to the production of a great experience. If that results in profit, so be it. But the profit of a company cannot be my primary concern and I cannot serve two masters.

Yes, companies must turn a profit and I have to pay the bills and put McFood on the table. But there are limits to this. I don’t think profits can be prioritized over people’s well-being and that is where I draw the line. It seems to me we could hit a middle-ground where companies can turn a profit and also improve the lives of both their employees and their customers.

As for teaching by doing versus writing articles: I have done both in the past. I’m better at writing and believe language (and the expression of ideas) is often where great change starts. I share my experiences through language and I believe that also makes an impact on our profession (and the world). There will be those who disagree and those who agree. But I stand by my words, am willing to rethink my position based on feedback and have the courage to put my byline on a piece of writing I share with the world for discussion.

I certainly never expected the overwhelming response I have received to this article. Thanks for your comment and for reading the article. Alternate points of view are important as they keep confirmation bias at bay.