Hi Thom — I cite the source for McDonaldization and anyone remotely familiar with sociology would likely have some exposure to Ritzer’s work. I estimate it would have taken you less time to run a search on the term than to have left this comment, which appears to add very little value. If not, here’s the link.
As for the chimpanzees, I assure you I have no ill will for them and am a staunch advocate for their rights the well being of all chimpanzees across the globe. :)