See my comment above on this, Maarten. I do think we might be seeing a shift in our profession, but am not sure if it is just a change in the title or the role. Changing the title could be a slippery slope for us that could eventually lead to refocusing the role. In short, I think we have, in many places, lost touch with the user experience and anything that moves us further away from that moves us in the wrong direction. I don’t really like the title, “Product Designer” because I feel what we say, how we label and categorize our world (i.e. what we call ourselves and how we label ourselves) can drastically alter our thinking.

A perfect example of how language, labels and categories alter our thinking can be found in Bowker and Star’s 1999 book, Sorting Things Out.

Healthcare User Experience Designer in the Greater Chicago area

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