Very good point, Joao. In Dan Pink’s book, Drive, he outlines the principles we need to pursue in order to motivate employees. One of those principles is “purpose.” We need to feel as though our work fulfills a purpose and that we are making an impact. This would, perhaps, explain why we rebel so much against that assembly line concept of work where we feel as though we are nothing more than another cog in the gear.

Healthcare User Experience Designer in the Greater Chicago area

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